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author Ed Humes

48. River Rafters to Cow Power, Wal-Mart’s Green Revolution

Ed Humes, a Pulitzer Prize-winning journalist and author. We’ll discuss his latest book: Force of Nature: The Unlikely Story of Wal-Mart’s Green Revolution (Harper Collins, May 2011), is Rob’s guest on Moir’s Environmental Dialogues, Ocean River Shields of Achilles Internet talk radio.  This is the tale of a giant “box store” discovering that taking going green, addressing one’s carbon footprint, saves no matter the product.  Thinking holistically where “carbon equals energy equals money” saves Wal-Mart’s bottom line.  Sustainability is good for business.

Discover Daisyville, learn about a visionary woman, cow power and the cow of the future.  Pasteurization method is as much to blame for a cow’s carbon and methane footprint as is the cow.  Grazing on grass helps; but it is only one of many steps diary farmers are now considering.

One company can only save the planet if it can inspire all companies to make ecosystem services a market force.  Hear about first steps by corporations on the quest of sustainability for planet Earth.